Smarter ETRM Solutions for Complex Markets
TruPoint Advisory helps energy companies implement, optimize, and evolve their ETRM systems — backed by decades of real-world experience.
Our ETRM Services
Whether you are selecting a new system, struggling with a complex implementation, or trying to extract more value from your data, we provide targeted solutions.
Our services are designed to address the most critical challenges in commodity trading and risk management.
ETRM Selections
ETRM Consulting
ETRM Implementation
ETRM Development
ETRM Reporting
Software Experience
What Our Clients Are Saying
We were founded to provide companies with better service around their ETRM systems. Read why our clients choose to partner with us for the long term.
We've worked with TruPoint for several years now, both as part of a larger organization and in our new entity, South Bow.
TruPoint played a key role in helping ... Read More
[/aioc_testimonial_carousel_item][aioc_testimonial_carousel_item name="Karolina Klimpotyuk" designation="Manager – Market Risk and Analytics" image="https://trupoint.fultonst.digital/wp-content/uploads/2025/10/trupoint-home-testimonials-logo-tc-energy.webp" opening_font_icon="||fa||900" _builder_version="4.27.4" _module_preset="default" background_color="gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb" background_enable_color="on" border_radii="on|18px|18px|18px|18px" box_shadow_style="preset1" box_shadow_color="rgba(0,0,0,0.05)" global_colors_info="{%22gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb%22:%91%22background_color%22%93}"]
Risk Management at TC Energy benefited greatly from TruPoint’s consulting with our Endur ETRM system.
They helped us configure and model Natural Gas, Power a... Read More
[/aioc_testimonial_carousel_item][aioc_testimonial_carousel_item name="Ryan Hildebrandt" designation="Director, Crude Oil & Liquids Marketing" image="https://trupoint.fultonst.digital/wp-content/uploads/2025/10/trupoint-home-testimonials-logo-tourmaline.webp" opening_font_icon="||fa||900" _builder_version="4.27.4" _module_preset="default" background_color="gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb" background_enable_color="on" border_radii="on|18px|18px|18px|18px" box_shadow_style="preset1" box_shadow_color="rgba(0,0,0,0.05)" global_colors_info="{%22gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb%22:%91%22background_color%22%93}"]
Working with TruPoint, we strengthened our handling of Crude Oil and NGLs volumes within our ETRM system.
Their team brought experience from liquids markets ... Read More
[/aioc_testimonial_carousel_item][aioc_testimonial_carousel_item name="Hailey Funk" designation="Business Enablement – Applications & Digital Tools" image="https://trupoint.fultonst.digital/wp-content/uploads/2025/10/trupoint-home-testimonials-logo-southbow.webp" opening_font_icon="||fa||900" _builder_version="4.27.6" _module_preset="default" background_color="gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb" background_enable_color="on" hover_enabled="0" border_radii="on|18px|18px|18px|18px" box_shadow_style="preset1" box_shadow_color="rgba(0,0,0,0.05)" global_colors_info="{%22gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb%22:%91%22background_color%22%93}" sticky_enabled="0"]
Our Information Technology team has worked with TruPoint to deliver multiple successful projects to establish the ETRM landscape within South Bow.
They helped deliver ... Read More
[/aioc_testimonial_carousel_item][aioc_testimonial_carousel_item name="Catherine Lawless" designation="Manager - Power & Energy Solution, Application Support" image="https://trupoint.fultonst.digital/wp-content/uploads/2025/10/trupoint-home-testimonials-logo-tc-energy.webp" opening_font_icon="||fa||900" _builder_version="4.27.4" _module_preset="default" background_color="gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb" background_enable_color="on" border_radii="on|18px|18px|18px|18px" box_shadow_style="preset1" box_shadow_color="rgba(0,0,0,0.05)" global_colors_info="{%22gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb%22:%91%22background_color%22%93}"]
TruPoint helped us strengthen how we deliver solutions to the Business.
Their experience across ETRM system deployments... Read More
[/aioc_testimonial_carousel_item][aioc_testimonial_carousel_item name="Jeff Kearl" designation="Finance and Treasury" image="https://trupoint.fultonst.digital/wp-content/uploads/2025/10/trupoint-home-testimonials-logo-tourmaline.webp" opening_font_icon="||fa||900" _builder_version="4.27.4" _module_preset="default" background_color="gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb" background_enable_color="on" border_radii="on|18px|18px|18px|18px" box_shadow_style="preset1" box_shadow_color="rgba(0,0,0,0.05)" global_colors_info="{%22gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb%22:%91%22background_color%22%93}"]
TruPoint helped Tourmaline strengthen our natural gas financial trading and credit management within the ETRM.
Their expertise improved how we value option... Read More
[/aioc_testimonial_carousel_item][aioc_testimonial_carousel_item name="Sarang Ahuja" designation="Director - U.S. Commercial Operations & Asset Management" image="https://trupoint.fultonst.digital/wp-content/uploads/2025/10/trupoint-home-testimonials-logo-tc-energy.webp" opening_font_icon="||fa||900" _builder_version="4.27.6" _module_preset="default" background_color="gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb" background_enable_color="on" hover_enabled="0" border_radii="on|18px|18px|18px|18px" box_shadow_style="preset1" box_shadow_color="rgba(0,0,0,0.05)" global_colors_info="{%22gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb%22:%91%22background_color%22%93}" sticky_enabled="0"]
TruPoint helped us strengthen how we manage and interpret market data and pnl output.
Their expertise ensured cleaner... Read More
[/aioc_testimonial_carousel_item][aioc_testimonial_carousel_item name="Amber Cattoni" designation="Gas Marketing Analyst" image="https://trupoint.fultonst.digital/wp-content/uploads/2025/10/trupoint-home-testimonials-logo-tourmaline.webp" opening_font_icon="||fa||900" _builder_version="4.27.6" _module_preset="default" background_color="gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb" background_enable_color="on" hover_enabled="0" border_radii="on|18px|18px|18px|18px" box_shadow_style="preset1" box_shadow_color="rgba(0,0,0,0.05)" global_colors_info="{%22gcid-e0e75880-097c-4740-b4ce-4b1a8842ceeb%22:%91%22background_color%22%93}" sticky_enabled="0"]
TruPoint has provided long-term support for our ETRM platform, solving both technical and functional challenges across Natural Gas, Crude oil, and NGLs.
Their team... Read More
[/aioc_testimonial_carousel_item][/aioc_testimonial_carousel]
Find Your Long-Term ETRM Partner
Whether you’re in the early stages of planning or looking to optimize an existing system, our senior consultants are ready to help plan for the long term.
About TruPoint Advisory
True Point Advisory was founded when our partners came together to fill a critical gap in the market. We saw that clients were being disserviced by large firms and set out to provide a better, more expert-driven ETRM consulting experience.
Our Process
We guide our clients through the entire ETRM journey, providing expert partnership at every stage. Our proven process ensures your technology is perfectly aligned with your business objectives from day one.
01. Discovery & Alignment
We begin with initial conversations to understand your business’s requirements, objectives, timelines, and constraints. This helps us understand your goals and what services would be the best to help you achieve them.
02. Assessment & Analysis
Our team applies proven frameworks to review your existing systems, processes, and data. This analysis uncovers pain points, highlights opportunities and identifies risks to align all stakeholders on the best path forward.
03. Solution Design & Blueprinting
We develop a tailored blueprint that reflects the engagement type:
- Strategic Advisory – Defining ETRM business objectives, governance, and future-state roadmaps to guide decision making.
- Software Implementations – From project management to delivery, TPA provides an experienced approach to an ETRM solution and its supporting systems.
- Reporting Solutions – Designing reporting frameworks and analytics capabilities to improve insight and transparency into trading data.
- Custom Development – Review, design, deployment and support into your existing landscape to support business-specific solutions.
- Team augmentation and Support – Embedding our experts within your team or providing targeted support to fill gaps in capability and capacity.
04. Delivery & Validation
With deep expertise in ETRM/CTRM systems, our team executes the plan alongside yours. We prioritize a structured approach to project delivery that includes continuous communication, rigorous testing, user validation, and knowledge transfer at every stage.
05. Ongoing Partnership & Next Steps
Delivery is not the end. We remain engaged to optimize performance, introduce enhancements, and provide long-term support so your investment continues to deliver value.
Fill the Gaps in Your ETRM System
Does your ETRM software do almost everything you need? We specialize in developing custom add-ons, integrations, and specialized tools that bolt onto your existing system to solve your unique business challenges.
Our Latest News and Analysis
Stay up-to-date with True Point Advisory. Here you’ll find our latest industry articles, news about our growing team, and updates on successfully completed client projects.
TruPoint Welcomes Kajal Singh to its’ CTRM Team
TruPoint welcomes Kajal Singh to its team of CTRM consultants. Kajal brings over 12 years of experience in the ETRM industry, with expertise spanning both technical development and functional consulting roles. Prior to joining TruPoint, Kajal worked as a...
TruPoint Welcomes Soumya Kumaria to its’ CTRM Team
TruPoint is thrilled to announce the newest addition to our growing team of ETRM developers, Soumya Kumaria. Soumya joins us from a prominent energy company in Calgary, where she developed and built solutions for managing large datasets using cloud...
TruPoint Welcomes Mike Kozlov to its’ CTRM Team
TruPoint welcomes Mike Kozlov to its team of CTRM consultants. Mike joins TruPoint with over 17 years of combined business and technical CTRM experience. Mike began his career analyzing and trading liquids before transitioning into energy trading systems....